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Las Vegas Aces, BetMGM sign landmark sports betting partnership | Aces

Las Vegas Aces, BetMGM sign landmark sports betting partnership | Aces


The Aces have become the first women’s professional sports franchise to agree to a partnership with BetMGM.

The deal, which runs through the 2027 season, was announced Tuesday night on the Strip, with a ceremonial blast of the Bellagio fountains.

As part of the deal, BetMGM signage will be featured inside Michelob Ultra Arena, where the Aces play their home games, and sponsorship will be featured on the team’s social media platforms. BetMGM bettors will have access to pregame shootarounds and upscale seating options at home games.

“It gives you a different level of credibility,” team president Nikki Fargas said of being the first women’s pro sports franchise to sign with a sports betting company. “It’s important to be trendsetters and important for us to be the first and really push for this league to be the best it possibly can be.”

The deal also will assist a local nonprofit with an in-game promotion. The “Steals for Meals” initiative will see BetMGM donate $50 to the Just One Project, which helps provide food to needy families, for every Aces’ steal during home games.

“This partnership is important for more than just the basketball side of it; it’s important for the community work that we’re going to be able to do together,” Fargas said.

The WNBA also signed a deal with BetMGM, which will serve as one of the league’s authorized gaming partners. The deal also runs through the 2027 season.

BetMGM saw a 130 percent increase in betting on WNBA games last season, a major factor in the decision to enter the sponsorship deals.

“Women’s sports are exploding, and we are seeing that at BetMGM, so we want to be at the forefront of those sports partnerships where that growth and expansion is happening,” said Molly Wurdack-Folt, BetMGM’s director of team and league partnerships.

Contact Mick Akers at makers@reviewjournal.com or 702-387-2920. Follow @mickakers on X.



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